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Activia and Shakira team up | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Rebecca Harris/Marketing Magazine

Danone yogurt brand Activia has sponsored Shakira’s latest video, “La La La (Brazil 2014),” a song that celebrates this year’s FIFA World Cup in Brazil. The partnership is in support of the UN’s anti-hunger group,World Food Programme.

http://www.canadiangrocer.com/top-stories/activia-and-shakira-team-up-41485
 

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